Home | Courses | Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

National ID: BSB42415 | State ID: AZJ8

 

Product, price, place and promotion! This course will build your knowledge and practical skills to understand the marketplace and develop creative marketing solutions.

You will develop fundamental skills of research and analysis, and coupled with your creative capabilities is the perfect way to start your career in marketing.

You will gain skills and knowledge needed to work in various roles in the industry including market research, consumer behaviour and developing creative visual and emarketing communications.

You'll learn how to:

  • Conduct market research
  • Profile the market and analyse consumer behaviour
  • Develop marketing presentations and positioning statements
  • Improve your writing skills and develop complex documents and powerpoint presentations
  • Establish face to face and online networks
  • Create visual design components and e-marketing communications.

Entrance Requirements

Study pathway

Job opportunities

Entrance Requirements
Study pathway
Job opportunities

Your qualification prepares you for roles such as:

marketing manager/coordinator/officer, marketing researcher, marketing assistant, online/digital marketing manager

Delivery location, important dates and study options

Overview

Fees and charges

Units

How to apply

Important information

Overview

Course Overview

Where Balga
Midland
Northbridge Building 1
Duration
HowFull-Time
Online
Part-Time
WhenWas available Semester 2, 2017
Available Semester 1, 2018
Fees and charges

Please contact the college to receive an indicative price for this course.

Local full time students

View our 2017 Indicative Fees list 

Course fees are made up of two components, tuition fees and resource fees.

Tuition fees are determined by multiplying the course fee rate by the nominal hours, which is the number of hours in which an average student could be expected to complete each unit. They are not the hours of training or instruction.

Resource fees are charges for material that are essential to a course or unit, and are purchased by NMT to be used by students during the course.

Fees may vary depending on the units you are enrolled in so an approximate amount has been shown. You will be given the exact amount of your fees at enrolment. Part time student fees will vary depending on the number of units you are enrolled in.

Please note, you may also need to buy textbooks or equipment for your course.

International Students

If this course is available for International students you will need to pay your course fees to TIWA when you accept your offer.

Units

CORE UNITS
Unit Title National ID Unit of Study
Apply digital solutions to work processesBSBMGT407AUK12
Apply marketing communication across a convergent industryBSBMKG417AWF89
Articulate, present and debate ideasBSBCRT401AUM24
Develop and apply knowledge of marketing communication industryBSBMKG418AWF87
Make a presentationBSBCMM401AUI59
ELECTIVE UNITS
Unit Title National ID Unit of Study
Analyse consumer behaviourBSBMKG419AWF88
Conduct market researchBSBMKG408AUK63
Develop product knowledgeBSBPRO401AUH87
Produce complex desktop published documentsBSBITU404AUJ10
Profile the marketBSBMKG401AUH38
Promote products and servicesBSBMKG413AUM05
Write complex documentsBSBWRT401AUK28
How to apply
Important information
Enquire now
Call us
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Course enquiry

Please note: This form is only for course enquiries. If you would like to apply or require further application information, please visit our Apply and Enrol page.

To study full-time in 2018 you can apply now through tasonline.tafe.wa.edu.au.

For information about applying to study in other ways, including part-time, work based and online, please visit our Apply and Enrol page.

International students please contact www.tafeinternational.wa.edu.au.

For apprenticeships and traineeships, you must be employed in a training contract by an appropriate organisation to study.

Entrance Requirements

School Leaver Non-School Leaver AQF
C Grades in Year 11 WACE General English, and OLNA or NAPLAN 9 Band 8C Grades in Year 11 English and Maths or equivalentCertificate II or Certificate III

To study full-time in 2018 you can apply now through tasonline.tafe.wa.edu.au.

For information about applying to study in other ways, including part-time, work based and online, please visit our Apply and Enrol page.

International students please contact www.tafeinternational.wa.edu.au.

For apprenticeships and traineeships, you must be employed in a training contract by an appropriate organisation to study.

Entrance Requirements

School Leaver Non-School Leaver AQF C Grades in Year 11 WACE General English, and OLNA or NAPLAN 9 Band 8C Grades in Year 11 English and Maths or equivalentCertificate II or Certificate III

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Page last updated November 17, 2017